By Denisse Enache, Global Account Manager at TMT Analysis.
For marketing and customer services companies globally having up to date contact details for customers is critical.
Enterprises want to maximise their conversion rates and leverage every penny of their investment in mobile digital channels, which includes the most accurate and up to date mobile number databases.
Organisations which do not rapidly step up and understand the need to deploy easy-to-use ways of verifying all mobile numbers entering their organisation (as well as verifying and purging existing records as necessary) will reduce their operational effectiveness, incur unnecessarily high marketing costs and hurt their bottom line.
Lack of data integrity is a critical issue on so many levels and if not addressed, an enterprise’s competitors will use this weakness to their advantage. Doing nothing is not an option and approaching the issue in a manner which relies exclusively on personnel trawling through databases, testing numbers manually, simply won’t cut it.
We help organisations cleanse and verify the mobile numbers they use in their customer campaigns, including valid number checks as well as Robinson and ‘Do Not Call’ list cleansing. This saves them time and ensures precision targeting of the people they want to contact, improving results.
Our Live service provides Live Subscriber Status and allows a number to be validated, ensuring a customer phone number is still active, and identifying which numbers are mobile versus landline.
Ensuring the mobile numbers you hold on record are still active is key to any successful customer centric marketing campaign.